24 HOUR FITNESS, PUBLICIS & HAL RINEY
24 Hour Fitness launches new sIgnature sport clubs: Lance Armstrong, Shaquille O’Neal & Magic Johnson, and at the same time, the “Biggest Loser”– an innovative advertising campaign starring actual club members who have overcome personal challenges through fitness. We designed integrated campaigns that included broadcast TV, print, direct mail, and in-store graphics. In addition, we designed for 24 Hour Fitness sponsorship of the Olympics.
My Role: Creative lead and art direction for in-club graphics, environmental signage, advertising and direct mail. Led presentations to 24 Hour Fitness and traveled to locations for club design.