RH BOSTON GALLERY OPENING INVITATION
A grand space. A grand party. An invitation designed to match. Celebrating the launch of RH Boston, The Gallery at the Historic Museum of Natural History. Restored to its original glory, the massive 40,000-square-foot landmark stands 3 floors tall and covers an entire block. Provocative. Irreverent. Oversized. Designed to make a strong visual statement via innovative combinations of typography, debossing, silk-screening and an unexpected iPod alluding to the concert to come. Edgy bold type delivers the messaging on industrial-grade chipboard, subliminally conveying that this is art in service to commerce, and not something to be discarded.
My Role: Designed print / digital invitation, window graphics, logo and event signage with extensive senior executive and CEO presentations and approvals. Worked hand-in-hand with print manager and printer on silk screening the over-sized, ultra-thick industrial-grade chipboard invites.