LUXE FAUX FUR COLLECTION
Paying homage to an era of hunting lodges, horseback travel, fur trapping and trading, the faux fur collection is packaged to emulate the character and craftsmanship of this bygone era. Recreating the look of an authentic saddle blanket, the throw is packaged with a leather harness, hand-tooled buckles and a weathered tea-stained hangtag. The booties and slippers are encased in a trapper-style pouch bound with a leather tie and hangtag.
My Role: Led packaging for this line on every level from concepting the hangtags to working with a local seamstresses to design the prototype pouches, to sourcing leather for the blanket and reviewing sample after sample of tea-stained hang tags.. Art directed photoshoot.