RH TEEN, RESTORATION HARDWARE
RH introduces RH TEEN, an innovative new concept designed to fill the current void in the market for tasteful, high quality furniture, lighting, linens and décor for teens. In parallel with this vision, we pushed boundaries by concepting cool and keepable rucksacks, instead of traditional shopping bags or boxes. We spoke to our new audience by branding the packaging tissue paper with sayings such as “Be true to who you are” and “Why not?,” which mirrored some of the art being sold by the brand. In signage and packaging, the san serif typography became bold and simple, a departure from the RH brand.
My Role: In collaboration with my team, I designed all RH Teen branding across packaging, signage, gift boxes, bags, corporate collateral, sale events, window displays and list goes on. Worked as lead senior designer, art director and team player wearing all the hats. Led presentations to both creative director and executives. Guided junior designers and production artists.