SANTA LUCIA CONSERVANCY
The Santa Lucia Preserve lies at the heart of one of the world’s greatest biodiversity hotspots and is globally recognized as a place of exceptional value and beauty. The topography rises from 90 to 3,000 feet above sea level through valleys, flats, ridges and creek beds. The true value and legacy of The Preserve lies in the vast, natural beauty of the land. 18,000 acres of wilderness is managed as a wildlife refuge and a living laboratory dedicated to ecological research and conservation by the non-profit, independently funded Santa Lucia Conservancy. The Conservancy’s stewardship efforts aim to create an ecologically sustainable, fire-smart community.
My Role: Designed logo with a nod of reverence to the State Flower, the California Poppy, which graces the hillsides on the Preserve in great abundance, creating a sea of orange in the spring. The shape speaks to the the circle of life and web of interconnectedness which supports the bounty of ecosystems that are cared for by this non-profit.