RH WEST PALM GRAND OPENING INVITATION
RH West Palm is arguably the most irreverent of RHs new design galleries. Imagine valet parking your car in front of a 14-foot-high wall of water inspired by the famous fountain in New York’s Paley Park while admiring a 70-by-140-foot ancient text-based installation by renowned contemporary artist, RETNA. Wow. We wanted the invitation to have same impact. And it did with the bold-oversized envelope which unfold into a metallic-gold and black signed art piece. Vignettes of the building and quotes from the artist are revealed as you unfold, leaving you with a triple-thick, translucent-foiled invitation. Digital and print version.
My Role: Designed printed/digital invites from concept to completion with extensive senior executive and CEO presentations and approvals. Worked hand-in-hand with printer on press. Designed event collateral such as bar signage, party directories, valet graphics and more.